Privacy policy

PRIVACY POLICY

Last updated: June 4, 2026

This Privacy Policy describes how Finest Cut ("we", "us", "our") collects, uses, and discloses your personal information when you visit, use, or make a purchase from our store https://finestcut.co.uk/.

1. Company Information (Data Controller)

The website https://finestcut.co.uk/ is operated by:

Trading Name: Finest Cut
Legal Entity: PADDIMAC RAINWEAR LIMITED
Company Registration Number (CRN): 05701586
Registered Office Address: 161E Sheen Road, Richmond, TW9 1YS, United Kingdom
Email: customerservice@finestcut.co.uk

For the purposes of UK data protection laws (including the UK GDPR and Data Protection Act 2018), we are the data controller of your personal information.

2. Scope of This Policy

This policy applies to all users of our website, store, and services (the “Services”), including customers and visitors. Our store is powered by Shopify, which provides the e-commerce platform that enables us to sell our products.

3. Personal Information We Collect

We may collect and process the following categories of personal data:

3.1 Identity & Contact Data

Full name
Billing and shipping address
Email address
Phone number

3.2 Financial Data

Payment card details (processed securely via encrypted third-party providers)
Transaction data
Billing information

3.3 Account Data

Login credentials
Preferences and settings

3.4 Transaction Data

Order history
Products viewed, added to cart, or purchased
Returns and exchanges

3.5 Technical & Device Data

IP address
Browser type and version
Device identifiers and operating system
Cookies and tracking data

3.6 Usage Data

Website interactions
Pages visited
Time spent on site

3.7 Communication Data

Customer service messages
Emails and inquiries sent to our support team

4. How We Collect Your Data

We collect personal data from:

Direct interactions: When you place an order, fill out forms, create an account, or contact support.
Automated technologies: Via cookies, server logs, and analytics tools as you interact with our website.
Service providers: From our e-commerce platform (Shopify) and integrated payment processors.
Third parties: From analytics providers and marketing partners.

5. How We Use Your Personal Information

We process your data for the following purposes:

5.1 Order Processing

To process payments securely
To fulfil, ship, and deliver your orders
To manage returns, exchanges, and refunds

5.2 Customer Support

To respond to your inquiries and resolve issues
To provide transactional updates regarding your orders

5.3 Marketing & Advertising

To send promotional emails (only with your explicit consent)
To show relevant, personalised advertisements on third-party platforms

5.4 Security & Fraud Prevention

To detect, investigate, and prevent fraudulent transactions
To secure our website and protect our business

5.5 Legal Compliance

To comply with statutory legal and tax obligations
To enforce our terms and policies

6. Legal Basis for Processing (UK GDPR)

Under the UK GDPR, we rely on the following legal bases to process your personal data:

Contract: To fulfil and execute your orders and purchases.
Legal Obligation: To comply with financial, tax, and corporate laws in the United Kingdom.
Legitimate Interest: To improve our services, optimize user experience, and ensure robust fraud prevention.
Consent: For marketing communications and certain tracking cookies, where you have granted express permission.

7. Sharing Your Information

We may share your data with trusted third parties to help us run our business:

7.1 Service Providers: Including Shopify (our e-commerce provider), secure payment gateways, and reliable shipping carriers (e.g., Royal Mail, DPD).
7.2 Marketing & Analytics Partners: Such as Google Analytics and advertising platforms to measure performance.
7.3 Legal Authorities: Only when strictly required by UK law, regulation, or court order.

8. Shopify & Third-Party Processing

Our store is hosted on Shopify. Shopify processes your data to provide the infrastructure for secure transactions, analytics, and operational support. For further details on how Shopify handles your data, please review their privacy policy at: https://privacy.shopify.com

9. International Data Transfers

Your data may occasionally be transferred and stored outside the United Kingdom or the European Economic Area (EEA), such as to servers operated by Shopify in North America. We ensure all such transfers are protected through Standard Contractual Clauses (SCCs) or UK adequacy regulations.

10. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, tax, or reporting requirements.

11. Your Rights (UK & EEA)

Under UK and European data protection laws, you hold the following statutory rights:

Right to access your personal data
Right to rectify inaccurate or incomplete data
Right to request deletion (the "right to be forgotten")
Right to restrict or object to processing
Right to data portability
Right to withdraw consent at any time (e.g., for newsletters)

To exercise any of these rights, please contact us directly at: customerservice@finestcut.co.uk

12. Cookies & Tracking Technologies

We use cookies to enhance your browsing experience, remember your cart items, analyze website traffic, and deliver personalized ads. You can completely manage, block, or delete cookies via your individual browser settings.

13. Children's Data

We do not knowingly market to or collect personal data from individuals under the age of 18.

14. Data Security

We implement appropriate technical and organisational security measures (including SSL encryption) to safeguard your data. However, please be aware that no transmission method over the internet is completely bulletproof.

15. Complaints

If you have any concerns about how we use your data, please contact us first so we can resolve it. You also have the right to lodge a formal complaint with the UK Information Commissioner’s Office (ICO) at: https://ico.org.uk